Learners in the Creative and Communication Arts Community have the opportunity to pursue two unique career clusters; Marketing and Arts, Audio/Video Technology and Communication. Each cluster hosts Pathway Options with a corresponding Introduction Course to the career pathway along with a series of connected career and technical education and training opportunities that move seamlessly into a postsecondary option for a specific career area.
Marketing
Marketing offers insight into the processes affecting the flow of goods and services from the producer to the consumer. Learners are exposed to general marketing principles such as purchasing, distribution, sales, markets; market identification; product planning, packaging, pricing, and business management.
- Pathway Option 1- Advertising
- Pathway Option 2- Selling
Arts, Audio/Video Technology and Communication
In this interest area, learners explore designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services.
- Pathway Option 1- Communication
- Pathway Option 2- Apparel & Home Furnishing
- Pathway Option 3- Digital Media
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